This Earth Month, Scarlett Johansson and the Outset Are Planting 25,000 Trees
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It’s 10 a.m. on a sunny Monday morning in early April, and I’m standing in New York Metropolis’s Highbridge Park shoveling dust onto a freshly planted child tree. 100 yards away, Scarlett Johansson is carrying a Yankees cap and easy cargo pants, and he or she’s as much as her elbows in mulch. In honor of Earth Month, her new skin-care model, the Outset, partnered with One Tree Planted, a nonprofit devoted to international reforestation efforts, and he or she—alongside along with her co-founder Kate Foster Lengyel—have been spending this specific morning getting their arms soiled to contribute to trigger: planting 25,000 bushes.
The model, which launched final month, prides itself on being a magnificence model that facilities sustainability and minimalist values. This ethos is exemplified in all the pieces from its packaging (which is constructed from recyclable glass and post-consumer recycled plastic) and its provide chain (the model’s factories are one hundred pc wind-powered and carbon impartial) to its partnerships (along with One Tree Planted, the model additionally works with Costume For Success and 1% For the Planet).
The Outset is that inherently optimistic concept that daily is an opportunity for a recent begin. With our philanthropic efforts, the thought is to assist new beginnings for individuals for the planet.” —Kate Foster Lengyel, co-founder
The Outset is that inherently optimistic concept that daily is an opportunity for a recent starting and a brand new begin,” says Foster. “And so with our philanthropic efforts, the thought is to assist new beginnings for individuals for the planet. That’s why we partnered with One Tree Planted for all of Earth Month. Our philosophy is that we’re a constant, on a regular basis model, and that’s how we’re exhibiting up with our philanthropic efforts, as properly—in these sorts of constant on a regular basis ways in which we are able to assist the causes which are significant to us and to our clients.”
With that in thoughts, “simplicity” is the driving drive behind all the pieces that the Outset does. The model’s product line contains what individuals want for a well-rounded routine and nothing else: a cleanser, a serum, a moisturizer, and a watch cream. That is partially to make sure their merchandise are accessible to a variety of complexions, nevertheless it’s additionally a way to assist shoppers decrease the quantity of waste they’re creating with their skincare.
“We needed to have as little environmental impression as attainable,” says Johansson. “There’s a whole lot of stuff on the market, and I feel it will be irresponsible of us to not take that into consideration. That type of mindfulness is an enormous a part of our model DNA.”
Through the month of April, the model is donating 10 p.c of its gross sales as much as $25,000 to One Tree Planted to assist wildfire restoration efforts in California. For each greenback donated, there might be one tree planted, including as much as a complete of 25,000 bushes. And on the opposite facet of the nation in NYC, along with the person bushes that Johansson, Lengyel, and their group (and I!) planted, the model additionally donated $17,000 to fund city planting organized by the nonprofit New York Restoration Mission. Contemplating bushes in NYC take away 2,000 tons of air pollution and sequester 42,300 tons of carbon, these small steps could make an enormous distinction.
Concerning larger impression potential, Lengyel and Johansson hope the Outset’s initiatives will encourage the remainder of the sweetness trade to take word. “I feel if you happen to present people who they’ll use merchandise which are clear and in addition efficient, and which are good for you and have much less impression, that’s vital,” says Johansson. “The trade is so consumer-driven, so in being proactive and [showing them those products exist], giant corporations might be pressured to comply with swimsuit. It’s our aim to be part of that story.”
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